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Berlusconi's Ł100 Million Hoax?

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Silvio Berlusconi is reknowned as the Italian master of spin. Has he spun English football and all it's writers and learned voices up their own backsides over 'Kakágate...?'

There's a growing line of thought in Italy that AC Milan owner Berlusconi engineered and hyped the direction of the whole 'Kaká to City' transfer story for his own ends. That is to say that were a deal with City not to take place following all the media hyperbole, then the Dracula lookalike's standing with the Rossoneri would soar, or should it go through, he would ensure a massive financial killing for his club.

The most glaring fact of this whole episode to date has been that the first revelation of a 'Ł100 Million bid' were released on one of Berlusconi's own websites.

Subsequently, another Berlusconi website saw him lending weight to a possible transfer by his quote 'It is very difficult to make someone stay after they've seen such wages.'

It certainly wasn't anybody associated with Manchester City who announced that Kaká would be earning Ł500,000 a week if a senior adviser close to City owner Sheikh Mansour speaking through Observer Sport is to be believed:

'The reports are absolutely ridiculous and so far wide of the mark it's unreal. Kaká would command a price around that of previous world-best players. But at the moment it is difficult to pick an exact number.

'A hundred million, in pounds or euros, is ridiculous. It doubles the previous record for a transfer and, in the current economic climate, how could there possibly be a return on that or a salary of Ł500,000 a-week? You could do so much else with that amount of money. And, whatever happens, there would be no lump sum payment: payments would be over time.

'You have to remember also that the player has not even been spoken to by us - he is simply one of a list that interests Mark Hughes. We merely said, 'Ok, this might be nice.' It's a process like viewing a house. If you like what you see, then you take it on a stage. It should be remembered that Manchester City's owner is an intelligent man. He will not just throw money at anything. And Gary Cook (City Executive Chairman) was formerly at Nike so knows all about intellectual property rights.'

What continues to beggar belief while nothing actually happens are the amount of footballing figures, opposition fans and jounalista queuing up to register their worked up hysteria at City's imminent ruining of world football.

The latest bandwaggoning saps to get stuck in from diverse corners of football are Mark Lawrenson, David Beckham and Mohammed Al Fayed.

Whatever those buffoons say, if last night's protests from Milan's passionate fans are anything to go by allied to the aforementioned Berlusconi factor and Mark Hughes' insistance that City are a long way from signing the player, then I reckon it is highly unlikely that Kaká will become a City player this month.

What I would say to Planet Blue right now is for Christ's sake don't be too disappointed if City's inquiry over Kaká doesn't materialise into a successful Eastlands bound transfer.

Save that disappointment up should a ludicrous fourth bid for West Ham's on strike Craig Bellamy be accepted...


- When the first whistle blows, don't forget to join the Vital MC Community on our popular Live Match Thread in the Forums on match days.

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The journalist

Writer: Johnny Baguette Mail feedback, articles or suggestions

Date:Sunday January 18 2009

Time: 5:18PM

Your Comments

Let's see what happens now Kaka's father is on his way from Brazil. Wouldn't put anything past Berlusconi, media mogul and politician!
come on chaps, he's now formerly known as KAŁA!
I don't really believe that City are ready for Kaka and we do need a better team than we have now and I thought the general opinion amongst City fans was that we should build a team gradually, not buy one, that simply does not work. The idea of buying Kaka, commercially would pay for itself, and I assume they are trying to do a similar deal to that they tried to get with Ronaldinho and faiuled of course. The majority of the money being raised by image rights and the like. Its a wait and see and if he does come then we should make the effort to bring in better players to play with him, but they say all good team are built from the back and we do need quality at the back.
Buzz Lightyear
I notice that one of the people down the road that was talking about the "ridiculous" figure and the bad effect it would have on football is now talking 120 mil plus not being enough for his star
Merlin you crack me up, you should take up stand up comedy, what about the sun headline offering Anelka, Kalou, Malouda and a Centre half + Ł15 million for Robinho.Is that true?
Buzz Lightyear
Won't be too disappointed if he doesn't arrive, cause we will hopefully sign 2-3 other world class players on the back of the hype surrounding this deal, and made a lot of people "Lawrenson, Beckham etc.) look foolish as a result. REEEESULT!
Doody I think there is a price for everything, but you cant simply fork out this much money on footballers. I really think this is a one off offer. If its not Kaka, then they will move for the next one for the jackpot money. This is a commercial enterprise one designed to get your money back from the deal by using the asset in other areas and therteby recovering your outlay, but you can only do it once. Kaka turns it down, who is the next best?
Buzz Lightyear
fcb, spot on. An awful lot of people could be looking like right berks if City turn out to have bid nowhere near Ł100 million if a bid has been made at all.
Johnny Baguette
I am at the stage now where I also wont be dissapointed whichever way the deal turns out....if he comes brilliant...we will have an awesome addition to our team......if not, we wont be any worse off, will have just put City even more onto the footballing world map.......and cost nothing...!!
Lb,If they didn't know us when we bought Robinho, They are more aware now with the Kak affair.they say that Kaka's dad is coming to discuss the situation with Milan and City wont be there at the meeting.
Buzz Lightyear
Something has to give and preferably sooner. The last thing we need is an embarrassing saga like the one we went through for Goofy.
Johnny Baguette
Kaka's staying at Milan. Official. Berlusconi just confirmed on national TV. Looks like money can't buy you everything.
Saf 91
The Hoax classically confirmed.
Johnny Baguette

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