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One In Four Consider Giving Up Season Tickets

Nearly one in four season ticket holders are considering cancelling their tickets and one in 10 are planning to share the cost with friends as recession fears bite football, according to new research from Virgin Money.

The Football Fans' Inflation Index, which has tracked match day costs since January 2006, shows excessive Premier League ticket prices may be putting fans off going to games as the credit crunch bites.

The survey found 24 per cent of season ticket holders are considering cancelling while almost one in 10 fans are considering sharing the cost of a season ticket with family and friends to save cash - a sure-fire way of causing arguments when that crucial game comes round!

Clubs most at risk include West Ham United, Blackburn and Newcastle United where as many as 37 per cent of season ticket holders are having second thoughts about renewing. Even fans of Premier League and European champions Manchester United are feeling the pinch with 36 per cent considering giving up season tickets.

However fans of Wigan are most likely to stay loyal - just 14 per cent are considering giving up their season tickets while 18 per cent of Stoke, Sunderland and West Brom fans are thinking of giving up season tickets.

Malcolm Clarke, chair of the Football Supporters' Federation, said: "Over the last 15 years ticket prices have consistently risen way above ordinary inflation and the industry may well now pay the price for its short-sightedness in allowing that to happen.

"The new TV deal means clubs receive an extra £900m between them, that's £30 for everyone attending a game. They could have afforded to let everybody in for free and still have the same income.

"Clubs will have to cut prices if they don't want to see banks of empty seats."

While this survey covers the English Premier League supporters in Scotland are experiencing similar issues and will be interested to read that MSP Frank McAveety is calling for SPL clubs to allocate free tickets for school kids. With 30,000 empty seats in the SPL every week the clubs certainly need to do something to draw in the next generation of supporter.

PERCENTAGE OF FANS CONSIDERING CANCELLING SEASON TICKETS:

West Ham - 37%
Blackburn - 37%
Newcastle - 37%
Man Utd - 36%
Tottenham - 34%
Portsmouth - 31%
Bolton - 31%
Man City - 31%
Everton - 27%
Aston Villa - 26%
Chelsea - 26%
Liverpool - 26%
Arsenal - 24%
Middlesbrough - 24%
Fulham - 22%
Hull - 20%
Stoke City - 18%
Sunderland - 18%
West Brom - 18%
Wigan - 14%




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The journalist

Writer: Site Staff Mail feedback, articles or suggestions

Date:Monday January 19 2009

Time: 11:29AM

Your Comments

I think maybe the percent could go lower for City if Kaka signed......
lincolnblue
Suspect the Wigan numbers are so low because they could only find about 10 fans. Which is pretty good going all things considered!
fifthcolumnblue
Their are rumours around SportCity that City are to reduce SeasonCard prices for next season.
Johnny Baguette
I would be a season ticket holder if petrol prices went down to about 40p a litre. Or rail fares went right down. Sadly I don't think its gonna happen, just have to stick it out down here in Kent with all the United fans!!
SouthCity
Don't get me started on "Ragbridge Wells!"
Johnny Baguette
Wouldn't mind betting that we are the only Club that will show an INCREASE on season tickets next season.
alphieblues
I don't know Alphie, This could go either way, they have frozen them for a while now to those who renew early.
Buzz Lightyear
Rumours are they are going to reduce them next season and would have done it this season but all the sales had been done by the time of the takeover. Let's face it they want bums on seats and what a better way to do it than buy the best players and reduce ticket prices.
alphieblues
couldn't agree more, if they shipped more oil for the use by City Fans, that would be brilliant. City petrol stations, get a season card and get discounted petrol.
Buzz Lightyear
Now there's an idea. How about a big thank you on the screens to visiting fans for funding the transfer kitty?
Johnny Baguette
What a fantastic and highly likely idea Buzz! I can actually see that happen. We should just buy texaco for a few hundred mill then rebrand them. Im seriously considering getting a season ticket next season, especially if they come down a bit. There can be no better time.
darryl28
I agree with alphie, I think we will increase numbers next year with all the signings in summer and being positioned for top four
Doody
We seem to have ignition. Back to back wins next please.
Johnny Baguette
 

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