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City Strike Deal With ADTA

Manchester City has signed a 3 year deal with the Abu Dhabi Tourism Authority (ADTA) to become Official Destination Partners.

According to Ahmad Hussain, Deputy Director General of ADTA: 'Abu Dhabi's name will touch a TV viewership of over two billion.

'Manchester City's standing as a football club that offers a premium supporter experience across all areas of its business is an ideal fit for us as we share the same goal of excellence in delivery.'


The deal will not only give ADTA premium advertising space around the City of Manchester Stadium's pitchside LED hoardings, but also exclusive naming rights to City's Carrington training complex, as well as becoming the clubs sole sponsor of all pre-season tours.

City's Chief Executive Garry Cook, was equally enthused about the deal, stating: 'ADTA joins a family of partners who are recognised as world leaders in their respective fields, from aviation, communication, construction, retail and now tourism. The addition of ADTA will once again put the City brand in the world spotlight.'




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The journalist

Writer: Lincolnsmariner Mail feedback, articles or suggestions

Date:Thursday May 20 2010

Time: 7:09PM

Your Comments (oldest first)

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Each day that passes the club is becoming stronger in all areas.
Johnny Baguette
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22/05/2010 15:04:00

Another good deal by the commercial boys
Wswilly3
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23/05/2010 12:38:00

 

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