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Manchester City To Grow Mobile & Social Video

Manchester City Football Club will grow its mobile and social video content, as part of the club's long-term digital strategy, says its Digital Head, Russell Stopford in this video interview with Beet.TV

The football club is one of the UK's first Premier League teams to launch its own YouTube channel, Stopford says and with over 45,000 subscribers, its video content now has over 32 million video views. Despite concerns that the channel would sabotage the site's video viewership.




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The journalist

Writer: danielqpr Mail feedback, articles or suggestions

Date:Sunday July 22 2012

Time: 10:02AM

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Footballers now have to double as film stars...it all goes with the territory
Wswilly3
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22/07/2012 11:47:00

Using YouTube, Facebook etc. makes sense, a far wider market world wide, then fans will want to know more and start using the mcfc sites and fan sites
Buzz lightyear
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24/07/2012 06:22:00

 

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